Should New York Green Party Appear More Professional?

Green Party candidates and activists have become known as much for their style as for the content of their agenda. The Green Party has become associated with an informal, casual appearance, suggesting a lack of pretension and an alignment with the interests of everyday Americans. Here in New York State, this style was on display recently at New York Green Fest, where there wasn’t a single professional suit to be seen, and even solid-color button-down shirts were rare.

In a recent interview, Green Party congressional candidate Jeremy Cloward suggests a different approach. He urges Green Party candidates to adopt a more standard professional appearance, in the hopes of being taken more seriously by voters. Cloward explains:

“In terms of strategy, what I think the Green Party needs, and has needed, and you see it I think with some people, but one of the things it needs as much as possible… it needs people who are serious enough, and I think this is important, to wear jackets and ties when they meet people publicly. By doing that, by looking serious, I think there’s a better chance of people taking the Green Party seriously.

The Green Party has good ideas and a good political philosophy. Who knows the numbers, but 80 percent, 90 percent of the population, would support it, but I think a lot times, people see representatives of the Green Party, and they don’t see themselves as being in there. So, it’s a strategy that would work, to dress well.”

Is Cloward right? Would the Green Party benefit from a more professional appearance, or is casual attire in line with the Green Party’s ideals of independence from traditional structures of social power?

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